Sustainability · Fashion
The Sustainable Brands Actually Doing the Work
Twelve labels doing more than marketing.
Inès Laurent
Silver
The best hotel of the year is not the largest, the newest, or the most photographed. It is the one that remembered what it felt like to be a guest.
We spent six weeks this fall visiting eleven properties across Asia, Europe, and East Africa. Some were breathtaking on Instagram and disappointing at check-in. Some were quiet online and revelatory in person. What follows is our unranked, deeply opinionated shortlist.
The rooms
A great hotel room does three things: it makes the light work at every hour of the day, it hides the technology, and it treats the bathroom as a room, not an appendage. Everything else is decoration. This year, only four properties on our shortlist met all three tests.
The service
The tell is always the second day. Anyone can execute a great arrival. Very few teams can make you feel remembered by breakfast on your second morning without being awkward about it.
Frequently asked
Questions readers sent us
What makes a hotel worth flying for?+
A sense of place you can't get anywhere else — food from within 50 miles, staff who live locally, and architecture that couldn't exist elsewhere. Everything else is amenity.
How far ahead should I book?+
For the properties on this list, 4–6 months for peak season. Two of them keep a waitlist that moves faster than the booking calendar.
About the author
Inès Laurent
Inès reports on the supply-chain reality behind the clothes we buy, and the small designers actually doing the work. Based between Paris and Marseille.
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Comments (3)
- Nadia R.2 days ago
Genuinely useful. The barrier-first framing has changed how I think about my entire routine.
- Marcus B.1 day ago
Second this. Ceramides quietly did more for my skin than any serum I've bought.
- Ines K.3 days ago
Would love a follow-up piece specifically on fragrance layering — the last one was excellent.
- Ravi P.4 days ago
Testing all three picks now. Reporting back in eight weeks.
